Saturday, August 18, 2012

Review: LashFood Conditioning Drama Mascara

I never thought this review would ever happen. I find it horrible writing lukewarm reviews. If I don't absolutely love something or absolutely hate something, the review writing can be a bit of a chore. I've had the Lash Food Conditioning Drama Mascara for a few months now. When I first tried it, I didn't love it, nor did I hate it and I didn't review it. I don't know whether the mascara itself has grown on me recently or whether letting the mascara dry out a bit brought on this new found love for this product. Either way, I thought I'd share my thoughts with you.

If you didn't already know, I have stick straight yet long lashes. It's a bit of a curse really because most mascaras out there don't hold a curl well. This is one of very few mascaras out there where I don't need to curl my lashes before I apply it and the lift stays for several hours.
This picture was taken on hour 7 after being out and about and all I did was apply the mascara, no curler. Usually by this point, it no longer looks like I ever curled my lashes.

I have some criticism for the product; first, the brush is massive and makes it very easy to dot mascara on your eyelids; second, it costs $20 and I don't notice any additional lash growth as the line promises. And one item that is a plus and a minus; this stuff stays on, through allergy eye tearing and also is impossible to remove (but that's what you get when you wear long-wearing products). I'm happy that it doesn't irritate my eyes, it doesn't flake or smear, it contains decent ingredients, the tube has a nice weight to it, and it's made in the USA. Honestly, I'd consider purchasing this with my own funds (this was a press sample).

I was looking up the price just now and noticed that Bloom is currently running a deal on the LashFood line. If you buy the LashFood Nano-Peptide Natural Eyelash Conditioner (reviewed here), you can get the LashFood Conditioning Drama Mascara FREE with purchase using code LASHFOOD.

So I've become surprisingly impressed with this product and have been reaching for it a lot over the other mascaras that I have currently open.

Disclosure: Received this for review purposes. Also referral link.