Well, I'll tell you why. I've been wearing the same exact one since August every day for months now and it hasn't snapped in half. That is more than I can say for every other hair tie I've ever worn. As you may know by now, I have thick hair. My hair has snapped its fair share of hair ties. In fact, when hair ties go on sale, I stock up because they tend to last about a week, sometimes two before snapping. I haven't had to buy more of these since it hasn't snapped! Granted, it's stretched out a bit but the elastic still works just fine. Just in case, I've gone ahead and bought the Sephora brand equivalents to see if they are similarly awesome (those are 8 for $8 so a tiny bit cheaper).
I'm converted.
