This is a horrible swatch as it is not a true color representation, but it took me forever to get one that showed up and focused so it's staying!The difference from the Benefit is this one does have some glitter in it, which I discovered upon removal. Not truly an issue as the pencil isn't terribly soft and is much better suited to the upper lashline. If you like the wide eyed brightening color peeking through your lashes like I do, then you will love this pencil. And it literally stays on all day.
Don't forget that if you received an ULTA circular and live in the region where you accrue points to take dollars off a purchase, there should be a 10x multiplier coupon good till the 6th for you to use on your purchases. Spending around $30 should net you just over 1200 points which is good for $10 off your next purchase unless you save them for a larger splurge!