Thursday, January 28, 2010

Stila Beauty Now Carried At... Newport News

Ok, this one I don't really get. Thoughts?


7 comments:

Bianca said...

Stila's principle investor (equity firm) bought Newport News and Spiegel last year sometime. They have been working on cross branding their companies for awhile now...

http://patriarchpartners.com/

Jeweled Thumb said...

@Bianca: Thanks for the info. Still to me, it doesn't seem that the two companies have much in common. I see the Stila consumer as someone a bit younger than the Spiegel/Newport News one. Could just be me though. =)

lexi920 said...

I agree with you 100%!! It just doesn't seem right to me at all...

Heather / Eyeconic said...

This is good news for me, as my mom frequently orders from Newport News... maybe I can convince her to get me a few things when she orders next ;]

Citrine said...

For a moment, I felt like asking what is Newport News as I have never heard of it in my life (I don't deny that I am rather ignorant though) but now I know...

I personally find the cross braching thing more acceptable than the tassel belt thing on Stila's website. Although I think it's kind of funny that while in one hand they are making Stila sound so precious "Buy $75 get a lip glaze, only good for the first 1000 buyers!" in another hand they are making Stila sound like a as-seen-on-tv brand on their current advertising approach in the offcial Stila website.

Bianca said...

OK whippersnappers, I own items from both Stila and Speigal LOL!!

I am guessing that they are trying to get those Speigal / NNews shoppers into some nice reoccurring purchases from Stila on their credit cards. Just a guess....

Jeweled Thumb said...

@lexi920: Glad I'm not the only one that thinks it's a little strange!

@Heather / Eyeconic: Well I hope you luck out with more Stila in your life. =)

@Citrine: I think you nailed it. The whole brand is getting a little "as seen on tv" for me. First the beauty player which you can get on auto-delivery (a la qvc) and now cross branding with a catalogue brand. Before it was more of a niche mid-high end brand carried in boutiques and department stores and they seem to be getting more accessible, which is nice but I think it could go too far. As long as they don't start advertising on late-night tv... Maybe I shouldn't have said that...

@Bianca: I own a few things from Newport News myself! I definitely think that Stila on the Newport News site fits in better than the (no offense if you like them) hideous tassle me belts on the Stila site!

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